We are a producer of experiences that combine strategy and creativity to generate real connections between brands and people.
What we do
we think — we plan,
we produce
At SET UPPERS we merge research, planning and execution to develop deep, attractive and relevant experiences. We offer integral or specific services with a light, agile and versatile imprint.
HOW WE DO IT
PEOPLE — AT THE CENTER
The SET UPPERS method is simple: it starts and ends with people. In all those involved in the process. At the heart of the SET UPPERS method lies a simple principle: putting people first, from inception to completion, in every aspect of the process
Customers
Audience
Teams
We want to be truly authentic, and for that we need to understand the needs of those who seek us out. We get involved to listen, interpret, plan and execute together.
We believe that to design memorable experiences you need to know what those you are targeting think, feel and want. We understand that crafting unforgettable experiences requires a deep understanding of the thoughts, emotions, and desires of our target audience
We trust in the power of collaborative work, which is why we are dedicated to specially selecting those who are part ofAt our core, we place immense value on collaboration, which is why we meticulously select individuals to join our projects, fostering synergy and innovation.
Customers
We want to be truly authentic, and for that we need to understand the needs of those who seek us out. We get involved to listen, interpret, plan and execute together.
Audience
We believe that to design memorable experiences you need to know what those you are targeting think, feel and want. We understand that crafting unforgettable experiences requires a deep understanding of the thoughts, emotions, and desires of our target audience
Teams
We trust in the power of collaborative work, which is why we are dedicated to specially selecting those who are part ofAt our core, we place immense value on collaboration, which is why we meticulously select individuals to join our projects, fostering synergy and innovation.
At Set Uppers we are moving towards carbon neutrality. Together with presente.io we calculate, reduce and compensate the carbon footprint of our events.
WHY US
DOING — DEFINES US AND
UNITES US.
SET UPPERS is built based on action. Because we understand that the best idea is the one that comes concrete, and because we believe that there is always something new to do.
We are the result of the sum of our two great passions: artistic production and the world of brands. We merge our knowledge, experiences and views to put them at the service of each project.
For more than a decade, Fer has built a solid career on the fundamental basis of connecting with other people. This has allowed him to develop commercial plans and implement strategic alliances for companies such as: Banco Galicia, Sized Solutions, Despegar and Danone, leading strategic projects in diverse markets.
His passion for connecting with others, together with his adventurer spirit, also led him to organize social and corporate events in different countries over the years.
Fer's observation, proactivity and communication skills are just some of the virtues that allow him to detect opportunities wherever he goes, transforming challenges into accomplished goals.
Juani's career can be summarized as a synthesis between strategy and creativity applied to the world of communication. With postgraduate studies in Identity, Experience, Strategic Planning and Brand Narratives, and assuming leadership positions from a very young age, Juani became a true specialist in building, developing and adding value to brands. In Argentina he directs Meeting Point, a communications strategy consulting firm from which he has advised companies such as Petronas, Merck, Movistar, OLX Autos, Santander and Panini, among others. He is also part of Beautiful_Land, a design studio with offices in Buenos Aires and Barcelona, with more than thirty projects in Latin America, Europe, the United States and Saudi Arabia.
Interested in history, literature, music and technology, Juani is always looking into the past, observing in the present and searching for ways to combine technique and art in the future to compose new ideas that appeal to people.
With an extensive background and training in the world of Customer Experience, Fafo focuses on ensuring continuous excellence in any type of service. His career has led him to work in the financial, retail, hospitality and gastronomic industries, a background that gives him an integral perspective to address Customer Experience challenges. In addition, as Member Experience Leader for WeWork Argentina, Fafo designed and managed corporate events for clients, stakeholders and opinion leaders. His passion for traveling led him to live and work in three continents, a vital input when it comes to identifying patterns and understanding people in order to offer them a good experience.
Fafo specializes in working with data, analyzing event results, and looking for areas for improvement. So that each experience surpasses the previous one.
Synonym of constant movement, Tatu has been planning, coordinating and executing all kinds of production projects for more than thirty brands, production companies and events in different countries for almost fifteen years. Glovo, Lollapalooza, World Economic Forum, Delta Airlines, Monsanto, Facebook, Google, Chandon, Grupo Pacha, Nomad Suntribe, Bridge 48, Corona Sunsets, San Miguel and Montblanc are just some of the backgrounds that support her.
Tatu is a lover of everything that means a source of inspiration and energy: music, art, nature and, fundamentally, people. Her passion for diversity and for understanding the world in all its forms were some of the reasons that allowed her to lead multicultural teams, in person and remotely, in many countries throughout her career.
Dynamic, flexible, energetic and curious, Tatu is a true expert at turning ideas into action to make things happen.
Art production, creative direction, editing, image and sound design, installation and lighting control are just some of the skills that Cata has developed throughout her more than ten years of career.
Names such as Folch Studio, White Horse, Antoni Arola, Paralell, Mostra, ProtoPixel, Mutek, Structured, Tecnowatt, BAU, OFFLlum, Moonai and Bridge, just to name a few, endorse her.Cata brings together a wealth of technical knowledge when it comes to producing events and combines it with a profound human approach to the management and coordination of interdisciplinary teams.
Throughout her dynamic 15-year journey, Anita has conceptualized and produced countless memorable experiences in the flavor universe. From the elaboration of weddings and corporate events to advising restaurants and organizing major festivals, Anita specializes in combining unforgettable flavors with captivating scenes to create truly immersive experiences.
In addition to taking care to detail in product selection, and working with suppliers of excellence, Anita is deeply committed to sustainability and community support, promoting locally sourced products and forming partnerships that result in better products and a contribution to the integration of local economies.
Some of the clients she worked for are: Airbnb, Revolut, Opera, Psquared, Desigual, Arbolus, TOUS, 24/7, SMILE, NUDES, Lomo Alto, WeWork and BAU, among others.In our ecosystem coexist: designers, art directors, audiovisual producers, photographers, musicians, djs, chefs, architects, editors and many other professionals.
For more than a decade, Fer has built a solid career on the fundamental basis of connecting with other people. This has allowed him to develop commercial plans and implement strategic alliances for companies such as: Banco Galicia, Sized Solutions, Despegar and Danone, leading strategic projects in diverse markets.
His passion for connecting with others, together with his adventurer spirit, also led him to organize social and corporate events in different countries over the years.
Fer's observation, proactivity and communication skills are just some of the virtues that allow him to detect opportunities wherever he goes, transforming challenges into accomplished goals.
Synonym of constant movement, Tatu has been planning, coordinating and executing all kinds of production projects for more than thirty brands, production companies and events in different countries for almost fifteen years. Glovo, Lollapalooza, World Economic Forum, Delta Airlines, Monsanto, Facebook, Google, Chandon, Grupo Pacha, Nomad Suntribe, Bridge 48, Corona Sunsets, San Miguel and Montblanc are just some of the backgrounds that support her.
Tatu is a lover of everything that means a source of inspiration and energy: music, art, nature and, fundamentally, people. Her passion for diversity and for understanding the world in all its forms were some of the reasons that allowed her to lead multicultural teams, in person and remotely, in many countries throughout her career.
Dynamic, flexible, energetic and curious, Tatu is a true expert at turning ideas into action to make things happen.
Juani's career can be summarized as a synthesis between strategy and creativity applied to the world of communication. With postgraduate studies in Identity, Experience, Strategic Planning and Brand Narratives, and assuming leadership positions from a very young age, Juani became a true specialist in building, developing and adding value to brands. In Argentina he directs Meeting Point, a communications strategy consulting firm from which he has advised companies such as Petronas, Merck, Movistar, OLX Autos, Santander and Panini, among others. He is also part of Beautiful_Land, a design studio with offices in Buenos Aires and Barcelona, with more than thirty projects in Latin America, Europe, the United States and Saudi Arabia.
Interested in history, literature, music and technology, Juani is always looking into the past, observing in the present and searching for ways to combine technique and art in the future to compose new ideas that appeal to people.
Art production, creative direction, editing, image and sound design, installation and lighting control are just some of the skills that Cata has developed throughout her more than ten years of career.
Names such as Folch Studio, White Horse, Antoni Arola, Paralell, Mostra, ProtoPixel, Mutek, Structured, Tecnowatt, BAU, OFFLlum, Moonai and Bridge, just to name a few, endorse her.Cata brings together a wealth of technical knowledge when it comes to producing events and combines it with a profound human approach to the management and coordination of interdisciplinary teams.
With an extensive background and training in the world of Customer Experience, Fafo focuses on ensuring continuous excellence in any type of service. His career has led him to work in the financial, retail, hospitality and gastronomic industries, a background that gives him an integral perspective to address Customer Experience challenges. In addition, as Member Experience Leader for WeWork Argentina, Fafo designed and managed corporate events for clients, stakeholders and opinion leaders. His passion for traveling led him to live and work in three continents, a vital input when it comes to identifying patterns and understanding people in order to offer them a good experience.
Fafo specializes in working with data, analyzing event results, and looking for areas for improvement. So that each experience surpasses the previous one.
Throughout her dynamic 15-year journey, Anita has conceptualized and produced countless memorable experiences in the flavor universe. From the elaboration of weddings and corporate events to advising restaurants and organizing major festivals, Anita specializes in combining unforgettable flavors with captivating scenes to create truly immersive experiences.
In addition to taking care to detail in product selection, and working with suppliers of excellence, Anita is deeply committed to sustainability and community support, promoting locally sourced products and forming partnerships that result in better products and a contribution to the integration of local economies.
Some of the clients she worked for are: Airbnb, Revolut, Opera, Psquared, Desigual, Arbolus, TOUS, 24/7, SMILE, NUDES, Lomo Alto, WeWork and BAU, among others.In our ecosystem coexist: designers, art directors, audiovisual producers, photographers, musicians, djs, chefs, architects, editors and many other professionals.
(COLLABORATIVE . SPIRIT)
In our ecosystem coexist: designers, art directors, audiovisual producers, photographers, musicians, djs, chefs, architects, editors and many other professionals. Our ecosystem thrives on diversity, with a spectrum of talents ranging from designers, art directors, and audiovisual producers to photographers, musicians, DJs, chefs, architects, editors, and beyond.
We are, above all, a group of makers.
WHERE WE ARE
BaseD IN Barcelona.
OPEN TO THE WORLD.
